Too cool for school? Then you’ve never been to an AdFed program. AdFed brings in speakers from leading agencies, consultancies, and branding firms to share their knowledge, strut their stuff, and impart their knowledge. And that’s cool.



The AAF's Silver Medal Award, established in 1959, recognizes men and women who have made outstanding contributions to advertising by furthering the industry's standards, demonstrating creative excellence and modeling responsibility in areas of social concern.

Since 1961, AAF member clubs bestow this honor upon outstanding members of the West Michigan advertising community.

American ADvertising Awards

It’s game on as West Michigan agencies, freelancers, filmmakers, and corporate communicators battle to the death for a coveted ADDY. (Kidding. Not kidding.) And the annual gala event, February 28, 2019, attended by nearly 500 is an opportunity for exposure like no other. 

I’ve been a member of AdFed West Michigan for years. And years. If you eat, sleep, and breath advertising — if you love advertising more than you love most people — this is your club.
— Stephan Hokanson, Sr. Copywriter