American Advertising Awards

The American Advertising Awards, formerly the ADDYs, is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards — recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. (We’re District Six, composed of Michigan, Indiana and Illinois.) District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.

Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

 
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Some Other ADDY Fun Facts

  • A Call for entries is typically mailed in December. But don’t wait until then to start prepping your work. Do it now!
  • Entry day is typically the second Thursday in January. Even though you are uploading everything to the ADDY Entry site, we still need a copy of your work.  For film, music, web, interactive, we need the physical entry form.
  • ADDY party is usually the third week in February. Volunteer to help, you get in free!
  • Entry fees are discounted for members. That could save you big bucks.
  • The best way to stay in the know? Become a member!