JANUARY 5, 2012
ADDY Entry Day
10:00 a.m.–5:00 p.m.
Location
Mitch Ranger Photography
401 Hall St. SW, Grand Rapids, MI 49503
JANUARY 25, 2012
WEDNESDAY, JANUARY 25, 2012 11:30 A.M.
11:30 a.m.
Location
Grand River Ballroom, Bridgewater Place
333 Bridge St. NW, Grand Rapids, 49504
The new “Eyes On” rating system marks a fundamental change in the way out-of-home advertising is measured. Jeff Casper who helped create and now manages “Eyes On,” says outdoor and all other media can be compared side by side so media buyers can see the value of outdoor advertising.
ABOUT OUR SPEAKER:
Jeff Casper, V.P. and Director of Audit Operations and Research at the Traffic Audit Bureau
Before his tenure at Traffic Audit Bureau (TAB), Jeff was a V.P. of media strategy and research at Young & Rubicam and J. Walter Thompson advertising agencies, where he was an expert at local media planning, budgeting, and media targeting. He taught marketing and advertising at Pace University, and was a brand manager at Anderson Windows. Jeff earned his master’s degree in advertising at MSU, where, as an undergraduate, he participated in the Student ADDY Awards competition.
Adam's Outdoor will be giving away an iPad at the event!
CLICK HERE TO REGISTER
FEBRUARY 23, 2012
ADDY Awards
Grand Rapids Art Museum
Silver Medal Award Ceremony
Grand Rapids Art Museum
